Meet Brett Penager of Chiro One Wellness Centers
Chicago’s Most Inspiring Stories The Chicago Nightlife Guide Everyone’s Talking About 19 Positively Brilliant Mini Recipe Videos Ultimate Guide to Date Night in Chicago February 6, 2018 Meet Brett Penager of Chiro One Wellness Centers Local Stories Share Tweet Pin Today we’d like to introduce you to Brett Penager. Brett, let’s start with your story. We’d love to hear how you got started and how the journey has been so far. My name is Brett Penager and I’m one of the original six founders of this organization. Ironically, I’m the only one who is not a Chiropractor. My involvement with the other founders began far before I met any of them. It started 36 years ago in 1982 when my best friend Dr. Ben Lerner and I would dream about doing something together that would change the world for the better in a magnificent way. At the time, we had no idea what it would be or how to do it; we just knew that we would and could do it. After graduating from college, he became a Chiropractor and I became a wrestling coach. He built one of the most successful practices in history and I built one of the most successful Coaches Education Programs in history. As a result of my role and influence within the United States Olympic Committee through USA Wrestling, I pulled him into the Olympic movement as a Chiropractor. At the time, he was among the first to ever do so. After making a huge difference together in the Olympic movement, the opportunity presented itself to finally work together and build a company that would accomplish our childhood dream. In the spring of 2000, I left my position with the Olympic Committee and moved to Orlando, FL to work with Ben. We started a company called Maximized Living and it exploded! While serving as both a partner and CEO, within only 2.5 years we built it into one of the largest chiropractic practice consulting firms in the profession. As the business grew… our friendship started to fall apart. At that time, our friendship was far more important than our business relationship so in the fall of 2002, we parted ways and I moved to Chicago. As a chiropractic patient for life, I knew I needed to find a chiropractor to take care of me. Once in Chicago, I reached out to one of our very first clients with Maximized Living. His name is Dr. Mark Lagerkvist. Mark had a business partner by the name of Dr. Stuart Bernsen. They, in turn, were mentors to their proteges Dr. Sam Wang, Dr. Brian Rutecki, and Dr. Gary Roeben. While reconnecting and becoming Dr. Mark’s patient, based on my role and success in Maximized Living; he asked if I would be open to meeting with his partner and seeing if we may be able to work together. We met in May of 2003 and the rest is history. Starting with a combined 12 offices in June of 2006 we grew to 80 offices in 3 states and created a business that had never before been seen in the history of the chiropractic profession. We won a slew of awards including 3X Inc. 500/5000 fastest growing companies in the nation, 3X Crain’s Chicago Business Fast 50, Ernst & Young Entrepreneur of the Year, “Healthcare’s Hottest” by Modern Healthcare Magazine and many more. My contribution has been being responsible for building the greatest chiropractic marketing team in history. Over the past 11 years, we’ve produced over 250,000 new patients into our Chiro One Wellness Centers and this has been one of the most critical aspects of our continued growth. Though the results produced thus far are extraordinary, we haven’t even begun to scratch the surface of what’s possible worldwide. Our Vision, “that all human beings discover their full potential” is derived from the simple fact that every human being on the planet needs what we have to offer. That’s a market of 7.5 Billion people and counting. The only reason they wouldn’t have a chiropractor as an integral part of their healthcare team is because they don’t know if its importance and simplicity. Once they do, it becomes self-evident by both logic and more impo
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Brett works with a limited number of entrepreneurs each month. If you’re ready to close the gap between where you are and where you’re meant to be — this is where it starts.

